The company last week highlighted its COVID-19 study of over 100,000 Fitbit users, which found its algorithm can detect nearly 50% of COVID-19 cases a day before the onset of symptoms with 70% specificity. Maybe the company is willing to experiment since it doesn’t know what Google will ultimately do with its products.Įvery story has a coronavirus angle nowadays, and Fitbit argues that wearables may play an important role in the early detection of infectious diseases. However, Fitbit is taking a risk with today’s launch by getting rid of physical buttons on the new devices, something that hasn’t worked well for wearables in the past - small touchscreens suck. Google is one of the four tech giants targeted by increased antitrust investigations - Fitbit is just caught in the middle. The smartwatches ship in late September.Īlthough Google has vowed not to use Fitbit data to target ads, the deal is facing a full EU antitrust probe. You can preorder all three today - Fitbit Sense for $330, Fitbit Versa 3 for $230, and Fitbit Inspire 2 for $100. Fitbit claims the Sense and Versa 3 offer over six days of battery life. Fitbit also introduced Fitbit Versa 3 with GPS and Google Assistant, plus Fitbit Inspire 2 with battery life of up to 10 days. Fitbit Sense replaces Fitbit Ionic to become the company’s most advanced health smartwatch, with an electrodermal activity (EDA) sensor for managing stress, heart rate tracking, a new ECG app, an on-wrist skin temperature sensor, and Google Assistant. Register here.Įven as Google’s $2.1 billion acquisition hangs over Fitbit, the wearables company today announced three new devices. Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23.
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